For your consumption

67% OF CONSUMERS
AGREE THAT TO BE HEALTHY, MODERATION IS MORE IMPORTANT THAN SWEETENER INGREDIENTS.

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GEORGE MASON UNIVERSITY STUDY:
CONSUMERS DRIVEN TO FOOD FEARS IN THE DIGITAL AGE.

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TASTE VS. PRICE
CONSUMERS ARE INFLUENCED MORE BY TASTE AND PRICE THAN BETTER-FOR-YOU CLAIMS.

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GATORADE VS. POWERADE:
DOES SWEETENER CHOICE ADD ENERGY TO SALES?

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SARA LEE CASE STUDY SARA LEE BREAD:
BAKING IN A NEW SWEETENER STRATEGY

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MINTEL STUDY: SWEETENER ATTITUDES & PURCHASE MOTIVATORS UNCOVERED

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HFCS-free:
The trend stalled by consumer indifference?

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“Why do I see all this conflicting research on consumers and HFCS?”

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MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

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MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

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SCHEDULE YOUR FREE SWEETENER360 PRESENTATION.

Go beyond the numbers and find out how your consumers feel about sweeteners and why they do with the Sweetener360. Covering more than 10,000 consumers, the Sweetener360 brings together Mintel research, Nielsen shopper data and in-depth consumer interviews into one comprehensive view.

SEE EXACTLY WHERE CONSUMERS, SWEETENERS AND YOUR BRAND STAND.

Your custom presentation will deliver unique consumer insights down to the category and brand level. To schedule a free Sweetener360 presentation for your brand, please fill out the form below. We respect your privacy.

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.