According to Mintel Research Consultancy, American consumers avoid added sugars more than any other ingredient; however, their focus is not on any one type of sweetener, but rather the amount of sweetener in a product.
For the past several years, some food and beverage companies have been focusing on and changing the type of sweetener they use. But Nielsen sales data over the same period clearly shows that changing the type of sweetener had no significant positive effect on sales.
For manufacturers to meet both the needs of their consumers and their business, smart nutritive sweetener decisions are essential. This white paper outlines expert third-party research and highlights sweetener switching cases that demonstrate that consumers are more concerned about total added sugars than any one type of sweetener—helping food and beverage manufacturers make more informed decisions.