White paper:
SIMPLIFYING SWEETNESS: IDENTIFYING FACTORS THAT INFLUENCE CONSUMERS’ ATTITUDES TOWARD SWEETENERS AND TESTING THEIR IMPACT ON YOUR BRAND

The 2015 white paper, “Simplifying Sweetness,” is a segmentation study of 15,000 consumers commissioned by the Corn Refiners Association and completed in part by Nielsen and Mintel Consulting. It covers 15 major food and beverage categories and identifies six distinct consumer lifestyle segments that dive deep into what consumers say about sweeteners compared to what they do through actual purchase data.

Additionally, it contains new data with fresh critical insights on the rise of more mindful consumers, health-conscious millennials and their purchase behaviors, and the impact of traditional and social media.

Key questions addressed in the white paper:

  • Consumers are becoming more mindful of sweeteners and health. But does it matter?
  • Do consumers who say they actively pursue a healthy lifestyle and avoid total sugars still buy sweetened products at the same rate as other segments?
  • Do millennials’ attitudes on health and wellness affect their purchases behaviors?
  • How much do news and social media impact consumer purchase behaviors?
  • Are consumers avoiding specific sweeteners, total sugars or calories?
  • What are the top motivators for buying specific foods and beverages?

The Sweetener360 takes you beyond the numbers so you can understand how your consumers feel about sweeteners and why they do. Download the free white paper today.

The Sweetener360 is a custom research study commissioned by the Corn Refiners Association and completed in part by Nielsen and Mintel Consulting. The free white paper is sponsored by the Corn Refiners Association.

SIMPLIFYING SWEETNESS: IDENTIFYING FACTORS THAT INFLUENCE CONSUMERS’ ATTITUDES TOWARD SWEETENERS AND TESTING THEIR IMPACT ON YOUR BRAND

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SIMPLIFYING SWEETNESS: IDENTIFYING FACTORS THAT INFLUENCE CONSUMERS’ ATTITUDES TOWARD SWEETENERS AND TESTING THEIR IMPACT ON YOUR BRAND

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Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

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MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

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Schedule your free GenerationWhy presentation today.

GenerationWhy is an unprecedented consumer research study that analyzes millennials and their attitudes around food and beverage ingredients. GenerationWhy is a custom study commissioned by the Corn Refiners Association. Respondents for the quantitative survey phase of the study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.

WHAT’S THE RIGHT MIX FOR REACHING MILLENNIALS?

Get answers with a free GenerationWhy presentation. Schedule yours by filling out the form below.

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.