The 2015 white paper, “Simplifying Sweetness,” is a segmentation study of 15,000 consumers commissioned by the Corn Refiners Association and completed in part by Nielsen and Mintel Consulting. It covers 15 major food and beverage categories and identifies six distinct consumer lifestyle segments that dive deep into what consumers say about sweeteners compared to what they do through actual purchase data.
Additionally, it contains new data with fresh critical insights on the rise of more mindful consumers, health-conscious millennials and their purchase behaviors, and the impact of traditional and social media.
Key questions addressed in the white paper:
Consumers are becoming more mindful of sweeteners and health. But does it matter?
Do consumers who say they actively pursue a healthy lifestyle and avoid total sugars still buy sweetened products at the same rate as other segments?
Do millennials’ attitudes on health and wellness affect their purchases behaviors?
How much do news and social media impact consumer purchase behaviors?
Are consumers avoiding specific sweeteners, total sugars or calories?
What are the top motivators for buying specific foods and beverages?
The Sweetener360 takes you beyond the numbers so you can understand how your consumers feel about sweeteners and why they do. Download the free white paper today.
The Sweetener360 is a custom research study commissioned by the Corn Refiners Association and completed in part by Nielsen and Mintel Consulting. The free white paper is sponsored by the Corn Refiners Association.