Just what do millennials want? Food and beverage manufacturers have been asking that question for years. Now, as the largest generation of consumers enters their prime earning years, the white paper “Millennial Mysteries Revealed” offers actionable answers.
Reach the right millennials, with the right message
Based on a groundbreaking segmentation study of 1,001 millennials, “Millennial Mysteries Revealed” takes a deep look into millennials’ attitudes and behaviors toward foods and beverages. The research reveals that millennial consumers vary greatly, and their attitudes can be quite nuanced.
In this white paper, you’ll learn about:
The four distinct lifestyle segments of millennial consumers, who each have a unique set of attitudes toward food products and ingredients.
How social media influences millennial shoppers—and which millennials are most likely to share your brand’s message.
What motivates millennial food purchasing decisions, and why.
How sweetener attitudes are changing among the largest generation of consumers in history.
GenerationWhy is a custom study commissioned by the Corn Refiners Association. Respondents for the quantitative survey phase of the study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.