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How well do you know America’s shoppers? Find out in this quick test of consumer insights intelligence.

Featuring the six consumer lifestyle segments from the Sweetener360, a survey of more than 10,000 consumers.

The six consumer lifestyle segments from the Sweetener360. No Health Worries Walter. Making Ends Meet Teresa. Busy Life Sandra. Diabetics and Dieters Joan, Healthy Balance Julia. All Natural Stacey. Consumer segment quotes are based on actual quotes from Nielsen Life360 video ethnographies of the Nielsen Homescan panelists profiled for the Sweetener360.
Question 1/5 Who buys soda?
Question 1/5 Who buys soda?
Walter
Stacey

The Answer:

Surprise! They
both buy soda. You score, either way.
Source: Sweetener360, 2013
Next Question, Please! Or, give me my score!
Question 2/5 Who’s looking more closely at nutrition labels?
Question 2/5 Who’s looking more closely at nutrition labels?
Stacey

The Answer:

Stacey looks more closely at labels than the five other consumer segments.
Source: Sweetener360, 2013
Next Question, Please! Or, give me my score!
Question 3/5 Who says sodium is the top ingredient they avoid?
Question 3/5 Who says sodium is the top ingredient they avoid?
Walter

The Answer:

It's Walter.
Who knew?
Source: Sweetener360, 2013
Next Question, Please! Or, give me my score!
Question 4/5 Who buys the most no-/low-sugar products?
Question 4/5 Who buys the most no-/low-sugar products?
Teresa

The Answer:

Teresa, by sheer purchase power.
Source: Sweetener360, 2013
Next Question, Please! Or, give me my score!
Question 5/5 Who buys more products sweetened with HFCS?
Question 5/5 Who buys more products sweetened with HFCS?
Stacey

The Answer:

The facts show that it's Stacey.
Source: Sweetener360, 2013
Give Me My Score!
Your Score
1 Correct Answer
5: Shopper Insight Guru
3 – 4: Average, But No Guru
Less than 2: Shopper Who?
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