Resource Library

In our Resource Library, you'll find a wide range of materials to help you learn more about HFCS, other sweeteners and changing consumer attitudes.

VIDEO:
Millennials are not a monolith

2015 MINTEL STUDY:
SEPARATING REALITY FROM BUZZ ABOUT CONSUMERS AND SWEETENERS

Download Fact Sheet

Chew on This: Millennials’ Snack Preferences Change When They Have Kids

View the Infographic

CONSUMERS AND BREAD: THE DIFFERENCE IN WHAT THEY SAY AND DO

view infographic

The Limits of Change: How Some Millennials Choose Tradition.

View Infographic

THE TRUTH ABOUT HIGH FRUCTOSE CORN SYRUP

View Infographic

The Kid-Z Menu: MILLENNIAL PARENTS BRING NEW PRIORITIES TO THE TABLE.

View Placemat

THE DIFFERENCE BETWEEN WHAT CONSUMERS SAY AND DO WHEN BUYING BREAD

Download Fact Sheet

2015 MINTEL STUDY: THE SWEETENER CHALLENGE: CONSUMER CONSENSUS VS. THE VOCAL MINORITY

View Infographic

WHAT CONSUMERS SAY AND DO WHEN BUYING CARBONATED SOFT DRINKS

Download Fact Sheet

CONSUMERS AND SODA: THE DIFFERENCE IN WHAT THEY SAY AND DO

View Infographic

Marketing to millennials means learning to navigate apparent paradoxes.

Click here to view the interactive white paper

2015 MINTEL STUDY:
FACTORS THAT INFLUENCE SWEETENER ATTITUDES AND THEIR IMPACT ON YOUR BRAND

Download White Paper

2015 Year in Review: The Next Generation of Sweetener Trends Has Arrived

View Infographic

The Kids’ Table: How Parenthood Changes Millennial Diners’ Attitudes and Behaviors

Download E-Book

10 Items or Less: How Parenthood Changes the Way Millennials Buy Food

Download e-book

SWEET STATS REVEAL CONSUMER ATTITUDES AND BEHAVIOR

View Infographic

SWEET STATS REVEAL ONGOING GAP BETWEEN CONSUMER ATTITUDES AND BEHAVIOR

View Infographic

Meet the Millennials: New research reveals four distinct millennial consumer segments

View the Infographic

The Curious Case of the Millennial Consumers: Segmentation Investigates Millennial Mysteries

Download the E-Book

MINTEL STUDY: HOW HIGHLY EDUCATED MOMS VIEW SWEETENERS

View Infographic

Guess the Shopper Game.
How well do you know America's shoppers?

Take the Quiz Now

MILLENNIAL MYSTERIES REVEALED: 
Segmentation Uncovers Diverse Tastes, Divergent Attitudes.

Click here to view the interactive white paper

Gatorade vs. PowerAde: Does Sweetener Choice Add Energy To Sales?

Download Case Study

Yoplait Yogurt: The Consumer Response to Its Sweetener Strategy

Download Case Study

MINTEL STUDY: CONSUMERS SAY THEY AVOID SPECIFIC INGREDIENTS BUT PURCHASE DATA SHOWS THEY DO NOT

View Infographic

MINTEL STUDY: HOW YOUR CONSUMERS FEEL ABOUT SWEETENERS AND WHY THEY DO

View Infographic

Heinz vs. Hunt’s: The Impact of Sweetener Strategy on Ketchup Sales

Download Case Study

How HFCS Continues to Deliver Economic Value for Food and Beverage Manufacturers

Download Case Study

HOW CONSUMER NEWS MAY CAUSE UNNECESSARY FOOD FEARS

View Infographic

Consumers Driven to Food Fears in the Digital Age

Download white paper

Capri Sun: Does The Choice of Sweetener Affect Product Sales?

Download Case Study

MINTEL STUDY: MANUFACTURERS NOTICE CONSUMER SWEETENER INDIFFERENCE

View Infographic

Sara Lee Bread: Baking in a New Sweetener Strategy

Download Case Study

VIDEO:
It’s the difference between say vs. do

VIDEO:
Watch and see what the Sweetener360 reveals

VIDEO:
Different shoppers. Surprising similarities. Watch now.

MINTEL STUDY: TOTAL VS. TYPE: IMPACT OF SWEETENERS ON CONSUMER F&B BRAND DECISIONS

Download white paper

The New Conversation About Sweeteners

Download white paper

Mintel Survey:
The Sweetener Story: It’s Not Which Type, But How Much

Download white paper

NPD GROUP SURVEY:
A MENU OF GOOD INTENTIONS

Download white paper

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

View Infographic

MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

View Infographic

NPD GROUP SURVEY:
INGREDIENT CONCERNS HAVE LITTLE INFLUENCE ON A PERSON’S CHOICE OF RESTAURANT OR MENU ITEM

View Infographic

MINTEL STUDY: AN UNPRECENDENTED VIEW OF CONSUMER ATTITUDES & BEHAVIORS AROUND SWEETENERS

Download Fact Sheet

MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

Download Fact Sheets

MINTEL GNPD:
THE PRIORITIES THAT DRIVE NEW PACKAGE CLAIMS

Download white paper

KDPAINE & PARTNERS RESEARCH:
WHEN A SHOUT IS REALLY A WHISPER:
DISSECTING TRUE CONSUMER SENTIMENT WITHIN SOCIAL MEDIA

Download white paper

NPD GROUP SURVEY:
DINERS’ ATTITUDES DON’T MATCH THEIR BEHAVIORS.

Download Fact Sheet

Mintel Study:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

Download Fact Sheet

Podcast:
Economics of Caloric Sweeteners

Mintel Study:
"No HFCS" One of the Least Frequent Claims for F&B New Products

Download Fact Sheet

Newsletter Signup

Stay up on the latest sweetener developments with our free monthly newsletter. To sign up, fill out the information below. All fields required.

Sign up

Thank You

Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

Download Infographic

Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

Download PDF

MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

Download Infographic

MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

Download Fact Sheets

MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

Download Fact Sheet

Schedule your free GenerationWhy presentation today.

GenerationWhy is an unprecedented consumer research study that analyzes millennials and their attitudes around food and beverage ingredients. GenerationWhy is a custom study commissioned by the Corn Refiners Association. Respondents for the quantitative survey phase of the study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.

WHAT’S THE RIGHT MIX FOR REACHING MILLENNIALS?

Get answers with a free GenerationWhy presentation. Schedule yours by filling out the form below.

All fields required.

Schedule Now

Thank You

Thank you for your interest. We will be in touch with you shortly.

Close form

Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.