The Kid-Z Menu: MILLENNIAL PARENTS BRING NEW PRIORITIES TO THE TABLE.

Funny how dining out changes when children join parents at the table. However, for millennials, it’s not necessarily “Goodbye, five-star. Hello, drive-thru.” Play the games below to see the top dining priorities for millennial parents.

Read Our E-book, "The Kids' Table."

Match The Millennial!

Who wants what today? Try to match what matters (or doesn’t) for each millennial segment when they dine out with their kids. Click a segment name and an insight to make your match.

taylor taylor
convenience convenience
brittany brittany
ingredients ingredients
paige paige
yummy treat yummy treat
brad brad
value value

Quick, To The QSR!

Oh, no! The kids are having a snack attack. To see which millennial segment is most likely to visit a quick-service restaurant (QSR), click on a name.

Base: Visits QSRs sometimes (about 1x/month) or often (at least 1x/week)

Fast-food Scramble:

The QSRs below are all mixed up. Help by matching them with how often millennial parents visit them (most often to least often). To rank, click a number and a QSR.

rank rank
qsr qsr
one one
wendys wendys
two two
mcdonalds mcdonalds
three three
taco bell taco bell
four four
subway subway
five five
burger king burger king
six six
sonic sonic

Base: Rarely/sometimes/often visit QSRs
Answers:1. McDonald’s 2. Taco Bell 3. Subway 4. Burger King 5. Wendy’s 6. Sonic.

Let's Set The Table!

Use your cursor to color in the plate below to see what percentage of millennial parents say they're likely to visit each restaurant type.

Note: Millennials surveyed could select multiple options. Therefore, percentages may not total 100.

Ready for the main course?

Read Our E-book, "The Kids' Table."

© 2016 Corn Refiners Association

GenerationWhy is a custom study commissioned by the Corn Refiners Association. Respondents for the quantitative survey phase of the study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.

Survey 2 Base: Total Millennials (n=504), Traditionalist Taylor (n=186), Bon Vivant Brittany (n=103), Food Purist Paige (n=111), Balance-Seeker Brad (n=104), Kids in HH (n=253), No kids in HH (n=251)

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MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

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MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

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Schedule your free GenerationWhy presentation today.

GenerationWhy is an unprecedented consumer research study that analyzes millennials and their attitudes around food and beverage ingredients. GenerationWhy is a custom study commissioned by the Corn Refiners Association. Respondents for the quantitative survey phase of the study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.

WHAT’S THE RIGHT MIX FOR REACHING MILLENNIALS?

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