Sweeteners and Consumers: It’s Not About Which Type—But How Much
Whether you’re a food and beverage manufacturer, grocer or restaurateur, you are in the business of keeping consumers happy. So, if your sweetener strategy doesn’t speak to consumer needs, you may risk losing some of their business. The fact is seven times as many consumers avoid added sugars than avoid HFCS.1 That’s because consumers are more concerned about how much sweetener goes into their food—not what type.
While the goals and issues driving your business are unique, a successful sweetener strategy begins by understanding what consumers really think about sweeteners. In the Industry Section, we address the issues surrounding sweeteners that matter to you most. Find out what outside, expert research on HFCS reveals about actual consumer attitudes and shopping habits. Understand the full extent of costs that go into reformulation. Learn what science says about HFCS and sugar. Gain the facts and insight you need to make informed sweetener decisions. You’ll also find industry-specific links to additional information and resources.
Whatever food and beverage industry segment you are in, your sweetener choices are certain to have a big impact on you, your customers and your bottom line.
1 Mintel Research Consultancy, October 2012