Newsroom

“It’s not so important as to what type of sugar. What’s way more important is how much sugar is in a product.”

Joy Bauer, M.S., R.D.

May 15, 2012 - Nutrition expert and best selling author Joy Bauer speaks about sugar on the “Today Show.”

Watch Now »

Most eat breakfast at home, but fast-food could threaten CPGs, Instantly data suggests

Sep 16, 2015 Food manufacturers can feel secure knowing that most consumers eat breakfast at or from home, but fast food chains are a competitive threat that cannot be ignored, new research from Instantly suggests.

Fructose no worse than other carbohydrates: study

Sep 11, 2015 Blood lipids are fat molecules found in the bloodstream. Clinicians use the blood lipid profile to determine a patient’s risk of developing cardiovascular conditions or suffering a heart attack or stroke. Fructose, which is naturally found in fruit, vegetables and honey, is a simple sugar that together with glucose forms sucrose, the basis of table sugar. It is also found in high-fructose corn syrup, one of the most common sweeteners in commercially prepared foods. Fructose is increasingly being associated with obesity, diabetes and cardiovascular disease.

Focus on fat not sugar reduction to keep consumers: Study

Sep 1, 2015 Companies who reformulate to reduce sugar may risk losing more consumers than with reduced fat, find researchers.

9 science 'facts' about sugar that are completely false

Aug 6, 2015 Sugar! Our taste buds might love it but society has taught us to hate it by feeding our minds with ideas that sugar is addictive, toxic, and disease-inducing.
Fortunately for anyone with a sweet tooth, that's not true.

8 Challenges That Have the Same Solution

Jun 24, 2015 Conflicting sweetener demands. One big opportunity. Following food fads vs. building a long-term strategy. What millennials say they buy vs. what millennials actually buy. Every day, food and beverage manufacturers are pulled in many directions as they work to meet the demands of consumers, business needs and even their own internal business units. While finding the sweet spot between these demands can be a challenge, it’s also a big opportunity for your brand to stand out among the competition.

Newsletter Signup

Stay up on the latest sweetener developments with our free monthly newsletter. To sign up, fill out the information below. All fields required.

Sign up

Thank You

Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

Download Infographic

Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

Download PDF

MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

Download Infographic

MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

Download Fact Sheets

MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

Download Fact Sheet

SCHEDULE YOUR FREE 2015 SWEETENER360 PRESENTATION TODAY.

The Sweetener360 compiles Mintel research, Nielsen shopper data and in-depth consumer interviews from 15,000 consumers to present the latest findings on how consumers really feel about ingredients, especially sweeteners, and what they really buy.

WHAT DO CONSUMERS THINK ABOUT YOUR BRAND?

Schedule a free 2015 Sweetener360 presentation for your brand by filling out the form below.

All fields required.

Schedule Now

Thank You

Thank you for your interest. We will be in touch with you shortly.

Close form

Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.