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“It’s not so important as to what type of sugar. What’s way more important is how much sugar is in a product.”

Joy Bauer, M.S., R.D.

May 15, 2012 - Nutrition expert and best selling author Joy Bauer speaks about sugar on the “Today Show.”

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Coca-Cola Celebrates Its Iconic Bottle's 100th Birthday With 15 New Ads

Mar 2, 2015 It's the 100th anniversary of Coca-Cola's classic glass bottle, and the soda brand is celebrating hard—with 14 new global ads in different styles.

‘Mindful’ consumers still eating sugar, HFCS

Feb 20, 2015 The number of consumers becoming more “mindful” about their health may be increasing, but the trend is not changing purchasing habits, according to a Feb. 18 webinar covering the 2015 Sweetener 360 annual research study.

Consumers increasingly claim to avoid sweeteners, but purchasing behavior says otherwise

Feb 18, 2015 Before manufacturers reformulate food and beverages in response to consumers’ increasing claims about avoiding sweeteners, they should double check shoppers’ purchasing habits, which betray a different truth, according to new Nielsen and Mintel Consulting research published Feb. 18.

Sour Patch Finds The Best Way To Talk To Teens: Let Teens Talk

Feb 17, 2015 If you want to talk with teens about your product in this media environment, the first thing you learn is that maybe YOU shouldn’t be doing the talking.

5 amazing ways 3-D-printed food will change the way we eat

Jan 28, 2015 Journey to the frontier of food and you’ll find a 3-D printer, spewing out chocolate. While traditional cooking isn’t going anywhere, you can count on 3-D-printed foods eventually finding a place in our world.

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Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

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MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

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SCHEDULE YOUR FREE 2015 SWEETENER360 PRESENTATION TODAY.

The Sweetener360 compiles Mintel research, Nielsen shopper data and in-depth consumer interviews from 15,000 consumers to present the latest findings on how consumers really feel about ingredients, especially sweeteners, and what they really buy.

WHAT DO CONSUMERS THINK ABOUT YOUR BRAND?

Schedule a free 2015 Sweetener360 presentation for your brand by filling out the form below.

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.