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“It’s not so important as to what type of sugar. What’s way more important is how much sugar is in a product.”

Joy Bauer, M.S., R.D.

May 15, 2012 - Nutrition expert and best selling author Joy Bauer speaks about sugar on the “Today Show.”

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Food Industry Alliance Releases Toolkit to Reduce Food Waste

Apr 16, 2014 Today an alliance of food manufacturers, retailers and foodservice operators announced the release of a toolkit to help businesses in the food sector reduce the amount of food waste sent to landfill.  The Best Practices and Emerging Solutions Toolkit was produced by the Food Waste Reduction Alliance (FWRA), a cross-sector industry initiative led by the Food Marketing Institute (FMI), the Grocery Manufacturers Association (GMA) and the National Restaurant Association (NRA).

The Real Story On Sugar In Sports Drinks

Apr 10, 2014 Sugars such as sucrose and fructose are the main ingredients in most sports drinks. Despite the commonness of the use of sugar in sports drinks, there is a great deal of confusion among athletes regarding the effects of these ingredients, the optimal types and sugars in sports drinks, and so forth. Here’s the straight dope on sugar in sports drinks.

The Snack Opportunity for Restaurants

Apr 8, 2014 In the past 24 hours, 92 percent of the U.S. adult population had a snack. These formerly minor events now represent half of all eating occasions, and although food is available on almost every corner, from food trucks to clothing stores, 80 percent of snacks are eaten at home, according to The Hartman Group’s new report, “Modern Eating: Cultural Roots, Daily Behaviors.” 

Big Data and Big Food: Where to draw the line?

Apr 4, 2014 The exponential growth and availability of “Big Data” offers food and beverage marketers unprecedented access to consumer information, but it also raises some ethical questions when it comes to how companies use it—particularly when it comes to children. FoodNavigator-USA caught up with the Center for Digital Democracy on the risk of “cavalier” data collection and marketing to vulnerable consumer groups in the era of Big Data.

Infographic: Calling all millennials

Apr 1, 2014 Food manufacturers and marketers better befriend the oversharing, overstimulated, smartphone-obsessed generation that is millennials. According to Nielsen, this 77 million-strong consumer group represents a $200 billion opportunity, and they will hold even more spending power in the coming years.

Upcoming Events

Webinar: Navigating the Ingredient Landscape: How Trends Impact Consumer Purchase Decisions

Partner: Institute of Food Technologists
When: July 15, 2014 1:00 PM - 2:15 PM

Three hot ingredient trends are dominating the chatter in the food and beverage industry: sweeteners, gluten-free and sodium reduction. In this three-part session, we’ll take a deep dive into consumer perceptions on these three trends and how they impact purchase decisions. Sara Martens of the MSR Group will discuss the latest consumer research on sweeteners from Mintel and Nielsen, David Sheluga of ConAgra Mills will help attendees understand the true size of the gluten-free market, and Nancy Gaul of Tate & Lyle will cover the differences between consumer attitudes and behavior around sodium reduction.
 
This session will educate attendees on ingredient-specific hot topics and trends impacting the food and beverage industries.  Attendees will also learn how to navigate these ever-changing consumer perceptions by understanding how they truly impact purchase decisions, and how industry can respond to address these hot topics.

 

Presenters:

Sara Martens, The MSR Group
Sweetener 360: An Unprecedented Look At How Consumers Feel About Sweeteners and Why They Do

David Sheluga, PhD, ConAgra Mills
The Real Size of the Gluten-Free Market: Sales and Consumer Buying Behavior from a Corporate Perspective

Nancy Gaul, Tate & Lyle
Sodium Reduction: The Disconnect Between Consumer Attitudes and Behaviors

Registration details will be available soon! More Event Info »

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Thank You

Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

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MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

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SCHEDULE YOUR FREE SWEETENER360 PRESENTATION.

Go beyond the numbers and find out how your consumers feel about sweeteners and why they do with the Sweetener360. Covering more than 10,000 consumers, the Sweetener360 brings together Mintel research, Nielsen shopper data and in-depth consumer interviews into one comprehensive view.

SEE EXACTLY WHERE CONSUMERS, SWEETENERS AND YOUR BRAND STAND.

Your custom presentation will deliver unique consumer insights down to the category and brand level. To schedule a free Sweetener360 presentation for your brand, please fill out the form below. We respect your privacy.

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.