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“It’s not so important as to what type of sugar. What’s way more important is how much sugar is in a product.”

Joy Bauer, M.S., R.D.

May 15, 2012 - Nutrition expert and best selling author Joy Bauer speaks about sugar on the “Today Show.”

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Good-for-you foods may not really be good for you

Dec 8, 2014 Gluten-free. Non-GMO. No high fructose corn syrup. These days, it can feel as if you need a PhD in nutrition to navigate the supermarket. And those terms don’t necessarily mean that the food is actually good for you. Here’s how to decipher some of the most common claims:

Growth in “No HFCS” claims is slowing as taste and price continue to be key consumer concerns

Nov 11, 2014 Food manufacturers understand that “No HFCS” claims are not resonating with consumers, suggests data from Mintel and Nielsen.

Study Shows Media Opts For Drama Instead of Facts on Food, Beverage Items

Nov 7, 2014 As a former journalist, I’d like to think I know what makes a compelling story. But in recent years it seems consumer news outlets are taking “compelling” to a whole new level when it comes to reporting on the food and beverage industry. Opting for drama instead of balanced facts, many outlets are driving unnecessary and unfounded food ingredient fears.

Beyond Sugar

Nov 6, 2014 It’s no secret that shoppers are stocking their carts with an eye to health when it comes to snacks and baked goods. But ask 100 consumers what they’re looking for in a healthy product, and you might get just as many answers.

Infographic: How Talk Can Drive Unnecessary Controversy, Ingredient Avoidance

Oct 29, 2014 In the digital age, food and beverage manufacturers are continually on the defensive as consumers are bombarded with a flood of misinformation from social media and consumer news about the impact of food on health and wellness.

Upcoming Events

Event: FREE Brand Presentation

Where: Your company headquarters or virtual webinar.
When: September 30, 2014 - December 31, 2014

We'll bring free lunch and a custom presentation of brand-level analysis from the Sweetener360 research that will give you insights into how heavy and medium users in your brand category feel about sweeteners and why. Choose up to five brands to analyze and get the following insights from this exclusive Nielsen and Mintel Consulting research:

  • Distinct lifestyle segments that reveal how shoppers consumer sweeteners
  • Consumer spending habits on sweetened food and beverage products
  • How consumers' feelings on sweeteners align or don't align with their behavior

Act now to gain insights from this brand presentation.

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Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

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MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

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SCHEDULE YOUR FREE SWEETENER360 PRESENTATION.

Go beyond the numbers and find out how your consumers feel about sweeteners and why they do with the Sweetener360. Covering more than 10,000 consumers, the Sweetener360 brings together Mintel research, Nielsen shopper data and in-depth consumer interviews into one comprehensive view.

SEE EXACTLY WHERE CONSUMERS, SWEETENERS AND YOUR BRAND STAND.

Your custom presentation will deliver unique consumer insights down to the category and brand level. To schedule a free Sweetener360 presentation for your brand, please fill out the form below. We respect your privacy.

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.