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“It’s not so important as to what type of sugar. What’s way more important is how much sugar is in a product.”

Joy Bauer, M.S., R.D.

May 15, 2012 - Nutrition expert and best selling author Joy Bauer speaks about sugar on the “Today Show.”

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8 Challenges That Have the Same Solution

Jun 24, 2015 Conflicting sweetener demands. One big opportunity. Following food fads vs. building a long-term strategy. What millennials say they buy vs. what millennials actually buy. Every day, food and beverage manufacturers are pulled in many directions as they work to meet the demands of consumers, business needs and even their own internal business units. While finding the sweet spot between these demands can be a challenge, it’s also a big opportunity for your brand to stand out among the competition.

Removal Of Artificial Ingredients From Foods Won’t Make A Big Difference In Your Diet

Jun 9, 2015 Recently, chain restaurants Pizza Hut and Taco Bell announced the removal of artificial ingredients and coloring in its foods. It’s a growing trend among food manufacturers and restaurants, but will it make a difference to your health?

Removal Of Artificial Ingredients From Foods Won’t Make A Big Difference In Your Diet

Jun 9, 2015 Recently, chain restaurants Pizza Hut and Taco Bell announced the removal of artificial ingredients and coloring in its foods. It’s a growing trend among food manufacturers and restaurants, but will it make a difference to your health?

People who snack multiple times a day tend to be younger and to reach for sweets, finds poll

May 1, 2015 A whopping 80% of U.S. consumers snack at least once per day, with the vast majority favoring unhealthy but convenient foods, according to a new poll conducted by CivicScience. 

Most consumers unwilling to pay more for non-GMO, even as their concern rises, research shows

Apr 30, 2015 Consumers’ concern about genetically modified food is on the rise, but most shoppers are not yet willing to pay a premium for non-GMO foods – making it difficult for manufacturers to evaluate the business case for going non-GMO, according to research by The NPD Group. 

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Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

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MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

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SCHEDULE YOUR FREE 2015 SWEETENER360 PRESENTATION TODAY.

The Sweetener360 compiles Mintel research, Nielsen shopper data and in-depth consumer interviews from 15,000 consumers to present the latest findings on how consumers really feel about ingredients, especially sweeteners, and what they really buy.

WHAT DO CONSUMERS THINK ABOUT YOUR BRAND?

Schedule a free 2015 Sweetener360 presentation for your brand by filling out the form below.

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.