How Shifting Attitudes Toward Food Ingredients Are Driving Your Consumers’ Purchase Decisions
Partner: Private-Label Store Brands
When: March 18, 2015 2:00 PM - 3:00 PM
Presenter: Sara Martens: Vice President, The MSR Group
Our marketplace is swirling with buzz and widespread misinformation about the impact of sweeteners on health and wellness. This buzz pushes many consumers to say they avoid specific ingredients and drives manufacturers to quickly change their formulations. But are these costly reformulations delivering against true consumer demand?
Overcome the buzz with the facts by joining us for a free webinar covering the 2015 Sweetener360. The new segmentation analysis unpacks data on nearly 15,000 sweetener consumers making purchases in 15 food and beverage categories. For the second year in a row, the study unpacks what consumers SAY through attitudinal research and compares that to what they DO through actual purchase data. The analysis reveals six distinct consumer segments that all continue to say one thing and do another when it comes to sweeteners.
To provide perspective on the data, Sara Martens, vice president, The MSR Group, plans to lead a 60-minute presentation exploring these four key areas:
- Shifts in sweetener attitudes and behavior for each consumer segment
- Attitudes on other ingredients, including sodium, artificial ingredients, GMOs and gluten
- Difference in sweetener attitudes and behavior among millennials
- Impact of traditional and social media on the sweetener landscape
The Sweetener360 is a custom research study commissioned by the Corn Refiners Association and completed in part by Nielsen and Mintel Consulting. For more information, visit CornNaturally.com/sweetener-360
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