Newsroom

“It’s not so important as to what type of sugar. What’s way more important is how much sugar is in a product.”

Joy Bauer, M.S., R.D.

May 15, 2012 - Nutrition expert and best selling author Joy Bauer speaks about sugar on the “Today Show.”

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Consumers increasingly claim to avoid sweeteners, but purchasing behavior says otherwise

Feb 18, 2015 Before manufacturers reformulate food and beverages in response to consumers’ increasing claims about avoiding sweeteners, they should double check shoppers’ purchasing habits, which betray a different truth, according to new Nielsen and Mintel Consulting research published Feb. 18.

Sour Patch Finds The Best Way To Talk To Teens: Let Teens Talk

Feb 17, 2015 If you want to talk with teens about your product in this media environment, the first thing you learn is that maybe YOU shouldn’t be doing the talking.

5 amazing ways 3-D-printed food will change the way we eat

Jan 28, 2015 Journey to the frontier of food and you’ll find a 3-D printer, spewing out chocolate. While traditional cooking isn’t going anywhere, you can count on 3-D-printed foods eventually finding a place in our world.

The 3 Topics Food and Beverage Executives Are Thinking About

Jan 16, 2015 GE Capital recently surveyed c-suite executives at middle market food and beverage companies (with revenues ranging from $10 million – <$1 billion) around the country on numerous topics from financial performance to operational issues. In addition to finding that executives are upbeat and the industry is performing well, the survey also revealed that executives are especially focused on consumer preferences, margins, and investing in their companies. 

Dunnhumby: Fermented, Small-Batch Among 2015's Biggest Food Trends

Jan 15, 2015 In the year ahead, consumer preferences and purchases will be influenced more than ever by specifics related to how food is produced and packaged, according to Dunnhumby, which bases its top food-trends predictions on its analyses of extensive shopper purchasing data and consumer interviews.

Upcoming Events

Webinar: Are You Marketing to Buzz or Behavior?

How Shifting Attitudes Toward Food Ingredients Are Driving Your Consumers’ Purchase Decisions

Partner: Private-Label Store Brands
When: March 18, 2015 2:00 PM - 3:00 PM
Presenter: Sara Martens: Vice President, The MSR Group

Our marketplace is swirling with buzz and widespread misinformation about the impact of sweeteners on health and wellness. This buzz pushes many consumers to say they avoid specific ingredients and drives manufacturers to quickly change their formulations. But are these costly reformulations delivering against true consumer demand? 
 
Overcome the buzz with the facts by joining us for a free webinar covering the 2015 Sweetener360. The new segmentation analysis unpacks data on nearly 15,000 sweetener consumers making purchases in 15 food and beverage categories. For the second year in a row, the study unpacks what consumers SAY through attitudinal research and compares that to what they DO through actual purchase data. The analysis reveals six distinct consumer segments that all continue to say one thing and do another when it comes to sweeteners.  
 
To provide perspective on the data, Sara Martens, vice president, The MSR Group, plans to lead a 60-minute presentation exploring these four key areas: 
 
- Shifts in sweetener attitudes and behavior for each consumer segment
- Attitudes on other ingredients, including sodium, artificial ingredients, GMOs and gluten
- Difference in sweetener attitudes and behavior among millennials 
- Impact of traditional and social media on the sweetener landscape
 
The Sweetener360 is a custom research study commissioned by the Corn Refiners Association and completed in part by Nielsen and Mintel Consulting. For more information, visit CornNaturally.com/sweetener-360.

 

 
More Event Info »

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Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

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MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

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SCHEDULE YOUR FREE 2015 SWEETENER360 PRESENTATION TODAY.

The Sweetener360 compiles Mintel research, Nielsen shopper data and in-depth consumer interviews from 15,000 consumers to present the latest findings on how consumers really feel about ingredients, especially sweeteners, and what they really buy.

WHAT DO CONSUMERS THINK ABOUT YOUR BRAND?

Schedule a free 2015 Sweetener360 presentation for your brand by filling out the form below.

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.