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“It’s not so important as to what type of sugar. What’s way more important is how much sugar is in a product.”

Joy Bauer, M.S., R.D.

May 15, 2012 - Nutrition expert and best selling author Joy Bauer speaks about sugar on the “Today Show.”

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Why Advertisers Can't Wait to Get Their Hands on Your Selfies

Aug 13, 2014 "If I looked at two years of your photos, I could tell a lot about you," says Ditto Labs CEO David Rose. "I could see if you're a sports guy or a foodie..."

GMA Highlights Food Industry Progress on Sustainability

Aug 12, 2014 The Grocery Manufacturers Association (GMA) today released a report that spotlights progress and achievements by food, beverage and consumer products companies as they work to reduce their environmental footprints and implement innovative sustainable business practices. Titled Environmental Success Stories in the Consumer Packaged Goods Industry, the report was compiled by PricewaterhouseCoopers and features industry success stories in the categories of air, water and waste management.  This is the second edition of the report; the first edition was released in 2012.

Beverage consumers want emotional connections with brands

Aug 11, 2014 Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee? Although these commercials have been off the air for years, many consumers probably still can recall the spots and the brands associated with them.

Retailers Are Transforming Marketing and Brands Must Adapt

Aug 6, 2014 Many in the marketing industry see Amazon's announcement of its new self-serve media buying tool and Walmart's leap into the media business with Walmart Exchange as signs of a major shift: Retailers are doing nothing less than transforming marketing.

Retail flat as consumers remain cautious

Aug 6, 2014 The retail “landscape” has been nearly flat the past five years as consumers grapple with more bad news than good news, Todd Hale, senior vice-president of consumer and shopping insights for North America at Nielsen Co., said Aug. 5 at the International Sweetener Symposium.

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MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

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MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

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SEE EXACTLY WHERE CONSUMERS, SWEETENERS AND YOUR BRAND STAND.

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.