Newsroom

“It’s not so important as to what type of sugar. What’s way more important is how much sugar is in a product.”

Joy Bauer, M.S., R.D.

May 15, 2012 - Nutrition expert and best selling author Joy Bauer speaks about sugar on the “Today Show.”

Watch Now »

Big Data and Big Food: Where to draw the line?

Apr 4, 2014 The exponential growth and availability of “Big Data” offers food and beverage marketers unprecedented access to consumer information, but it also raises some ethical questions when it comes to how companies use it—particularly when it comes to children. FoodNavigator-USA caught up with the Center for Digital Democracy on the risk of “cavalier” data collection and marketing to vulnerable consumer groups in the era of Big Data.

Infographic: Calling all millennials

Apr 1, 2014 Food manufacturers and marketers better befriend the oversharing, overstimulated, smartphone-obsessed generation that is millennials. According to Nielsen, this 77 million-strong consumer group represents a $200 billion opportunity, and they will hold even more spending power in the coming years.

How the FDA's Landmark Labeling Changes Affect Food Manufacturers

Mar 31, 2014 On February 27, the FDA proposed two rules to amend, among other things, nutrition labeling requirements for conventional foods and dietary supplements; reference amounts customarily consumed (RACCs); and the definition of what constitutes a single serving container. If the proposed rules are finalized without significant changes, nearly every food label that requires a nutrition facts box – which includes most processed foods – will need to be revised to remain compliant with FDA regulations.

Do consumers trust your food products?

Mar 30, 2014 US consumers feel they don’t know enough about where their food comes from, and how it’s grown and produced—and that knowledge gap could be creating mistrust of retail food products.

How should the industry tackle sugar reduction?

Mar 28, 2014 Attending a series of sessions on sugar reduction during the Institute of Food Technologists’ (IFT) 2014 Wellness conference, a few common themes kept resurfacing: that obesity remains a big problem, and that—like it or not—the sugar industry is assuming a lot of the blame. How should the industry tackle sugar reduction? Naturally, artificially, or perhaps through more esoteric means?

Newsletter Signup

Stay up on the latest sweetener developments with our free monthly newsletter. To sign up, fill out the information below. All fields required.

Sign up

Thank You

Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

Download Infographic

Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

Download PDF

MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

Download Infographic

MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

Download Fact Sheets

MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

Download Fact Sheet

SCHEDULE YOUR FREE SWEETENER360 PRESENTATION.

Go beyond the numbers and find out how your consumers feel about sweeteners and why they do with the Sweetener360. Covering more than 10,000 consumers, the Sweetener360 brings together Mintel research, Nielsen shopper data and in-depth consumer interviews into one comprehensive view.

SEE EXACTLY WHERE CONSUMERS, SWEETENERS AND YOUR BRAND STAND.

Your custom presentation will deliver unique consumer insights down to the category and brand level. To schedule a free Sweetener360 presentation for your brand, please fill out the form below. We respect your privacy.

All fields required.

Schedule Now

Thank You

Thank you for your interest. We will be in touch with you shortly.

Close form

Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.