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“It’s not so important as to what type of sugar. What’s way more important is how much sugar is in a product.”

Joy Bauer, M.S., R.D.

May 15, 2012 - Nutrition expert and best selling author Joy Bauer speaks about sugar on the “Today Show.”

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Lunch Visits Continue to Decline at Restaurants

Sep 13, 2016 Foodservice lunch, which accounts for a third of all foodservice traffic, has posted consecutively steeper declines over the past six months, reports The NPD Group, a leading global information company.

Hispennials: The Shopper Segment You're Missing Out On

Sep 12, 2016 It’s important to remember there is no “one size fits all” when it comes to the Hispanic audience – their diversity goes well beyond the usual conversation around language and acculturation.

Developing Foods for Millennials

Sep 8, 2016 Millennials value freshness, authenticity, daring flavors and atypical eating occasions (like snacking). Food & beverage developers can capitalize on the food buying behaviors, influences, nutritional concerns and vast eating potential of this age group.

Sustainability claims fortify brands

Sep 8, 2016 Today’s consumers want to know the story behind the products they buy, and they want part of that story to be a tale of “doing good” for society and the environment.

Parents are more likely to make a grocery list, but less likely to check it twice when kids are in tow

Aug 23, 2016 Time-crunched parents are more likely than those without children to make grocery lists, but sticking to them can be more of a challenge if their kids tag along to the store, according to new research analysis from the Corn Refiners Association.

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Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

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MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

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Schedule your free GenerationWhy presentation today.

GenerationWhy is an unprecedented consumer research study that analyzes millennials and their attitudes around food and beverage ingredients. GenerationWhy is a custom study commissioned by the Corn Refiners Association. Respondents for the quantitative survey phase of the study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.

WHAT’S THE RIGHT MIX FOR REACHING MILLENNIALS?

Get answers with a free GenerationWhy presentation. Schedule yours by filling out the form below.

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.