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“It’s not so important as to what type of sugar. What’s way more important is how much sugar is in a product.”

Joy Bauer, M.S., R.D.

May 15, 2012 - Nutrition expert and best selling author Joy Bauer speaks about sugar on the “Today Show.”

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Share a Coke' to Return, But Bigger

Apr 10, 2015 File this one under why-mess-with-success: Coke is bringing back its "Share a Coke" program after a successful run last year in which people scooped up bottles in search of their own or a friend's name on the label. This summer, the brand will extend the program to include more names and to cover more package sizes and formats, according to a person close to the company familiar with the matter.

Retailers Urged to Ditch Millennials in Favor of Older Shoppers

Apr 9, 2015 Retailers should stop wasting so much time trying to win over millennials because they’re often broke. Instead, they should target older shoppers with more money to spend.

A show of hands for breakfast

Apr 8, 2015 While there always has been a certain portability associated with morning meals, from donuts and pastries to toaster waffles, today’s marketplace for breakfast foods exemplifies the increasing on-the-go nature of early daypart consumption, with more single-serve, heat-and-serve and hand-held packaged products.

Could Amazon Do To Groceries What It Did To Books?

Apr 6, 2015 Amazon’s launch of Dash might be the best look we’ve had so far into how Amazon thinks about omnichannel. And, its plans to totally disrupt the grocery category, for a start.

Brands (and puppies) flock to Periscope, Twitter's new app for broadcasting videos

Mar 28, 2015 It's an ironclad rule of social media: If you launch it, the brands will come. Marketers flocked to Periscope, Twitter's new live-streaming application, within hours of its launch on Tuesday. Some brand accounts used the service to broadcast exclusive, behind-the-scenes footage; others held spontaneous question-and-answer sessions with customers and fans.

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Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

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MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

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SCHEDULE YOUR FREE 2015 SWEETENER360 PRESENTATION TODAY.

The Sweetener360 compiles Mintel research, Nielsen shopper data and in-depth consumer interviews from 15,000 consumers to present the latest findings on how consumers really feel about ingredients, especially sweeteners, and what they really buy.

WHAT DO CONSUMERS THINK ABOUT YOUR BRAND?

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.