The next generation of sweetener buyers is here. Millennials are the largest, most unique generation in history; and their sweetener decisions are expected to have a profound effect on food and beverage manufacturers. Yet, marketers have been forced to make sweeping generalizations about this mega-group of purchasers—until now.
Unlock the Millennial Marketing Mystery
GenerationWhy is a custom research study commissioned by the Corn Refiners Association. Respondents for the quantitative survey phase of the study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed. This segmentation study of 1,000 millennials examines their attitudes about foods and beverages and how they use social media to express their opinions about health, food products and ingredients.
In your complimentary presentation, you’ll learn:
How “younger” and “older” millennials compare to Generation X and baby boomers.
How millennials are divided into four segments with distinct food attitudes and social media behavior.
How to reach the right millennials, at the right time, with the right message.
Don’t miss this first-ever opportunity to leverage segment-specific insights to make smarter business decisions based on a fuller, more complex understanding of millennial consumers.
Register for your complimentary presentation today.