E-book:
10 Items or Less: How Parenthood Changes the Way Millennials Buy Food

Having kids changes the way millennials behave—even in the grocery aisle. In fact, GenerationWhy—a consumer research study commissioned by the Corn Refiners Association—found that even millennials in the same segment tend to shop differently before and after having children. Some become more indulgent; some grow stricter. Some cook from scratch, whereas others buy prepared foods.

In this e-book on millennial grocery shopping, you’ll learn the following:

  • Which segment of millennials uses grocery shopping as a time to talk to their kids about nutrition
  • How bringing kids along for grocery shopping affects whether millennial shoppers stick to their lists
  • What millennial parents think about balancing healthy groceries with foods they know their kids will like

Download this informative e-book and start learning how to reach millennial grocery shoppers, parents and non-parents alike.

Respondents for the quantitative survey phase of the GenerationWhy study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.


10 Items or Less: How Parenthood Changes the Way Millennials Buy Food

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10 Items or Less: How Parenthood Changes the Way Millennials Buy Food

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MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

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MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

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Schedule your free GenerationWhy presentation today.

GenerationWhy is an unprecedented consumer research study that analyzes millennials and their attitudes around food and beverage ingredients. GenerationWhy is a custom study commissioned by the Corn Refiners Association. Respondents for the quantitative survey phase of the study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.

WHAT’S THE RIGHT MIX FOR REACHING MILLENNIALS?

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When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

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