Having kids changes the way millennials behave—even in the grocery aisle. In fact, GenerationWhy—a consumer research study commissioned by the Corn Refiners Association—found that even millennials in the same segment tend to shop differently before and after having children. Some become more indulgent; some grow stricter. Some cook from scratch, whereas others buy prepared foods.
In this e-book on millennial grocery shopping, you’ll learn the following:
Which segment of millennials uses grocery shopping as a time to talk to their kids about nutrition
How bringing kids along for grocery shopping affects whether millennial shoppers stick to their lists
What millennial parents think about balancing healthy groceries with foods they know their kids will like
Download this informative e-book and start learning how to reach millennial grocery shoppers, parents and non-parents alike.
Respondents for the quantitative survey phase of the GenerationWhy study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.