E-book:
The Curious Case of the Millennial Consumers: Segmentation Investigates Millennial Mysteries

BREAKING DOWN THE MILLENNIAL MONOLITH

Millennials value their individuality, and you should too. That’s because there are four distinct segments of millennials, as identified by GenerationWhy, a custom research study commissioned by the Corn Refiners Association. Understanding the differences between each segment can explain away some of the mysteries of reaching millennial buyers.

In this e-book, you’ll learn about:

  • Four segments of millennials who, although linked generationally, all possess their own unique food behaviors and attitudes
  • Millennial segments’ social media behaviors and who to target for maximum impact
  • The millennial grocery list—what results millennials are shopping for and what ingredients they’re avoiding

Download the e-book to see the segmentation breakdown of this significant generation, and get all of your millennial mysteries solved.

Respondents for the quantitative survey phase of the GenerationWhy study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.


The Curious Case of the Millennial Consumers: Segmentation Investigates Millennial Mysteries

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The Curious Case of the Millennial Consumers: Segmentation Investigates Millennial Mysteries

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MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

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MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

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Schedule your free GenerationWhy presentation today.

GenerationWhy is an unprecedented consumer research study that analyzes millennials and their attitudes around food and beverage ingredients. GenerationWhy is a custom study commissioned by the Corn Refiners Association. Respondents for the quantitative survey phase of the study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.

WHAT’S THE RIGHT MIX FOR REACHING MILLENNIALS?

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When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

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    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

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    For answers on the concerns facing your industry, go to the Grocery Retailers page.

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    For answers on the concerns facing your industry, go to the Chain Restaurants page.