BREAKING DOWN THE MILLENNIAL MONOLITH
Millennials value their individuality, and you should too. That’s because there are four distinct segments of millennials, as identified by GenerationWhy, a custom research study commissioned by the Corn Refiners Association. Understanding the differences between each segment can explain away some of the mysteries of reaching millennial buyers.
In this e-book, you’ll learn about:
Four segments of millennials who, although linked generationally, all possess their own unique food behaviors and attitudes
Millennial segments’ social media behaviors and who to target for maximum impact
The millennial grocery list—what results millennials are shopping for and what ingredients they’re avoiding
Download the e-book to see the segmentation breakdown of this significant generation, and get all of your millennial mysteries solved.
Respondents for the quantitative survey phase of the GenerationWhy study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.