Understanding the Difference Between Say vs. Do Can Make All the Difference to Your Bottom Line.
Do you know how your consumers really feel about sweeteners? More important, do you know if their purchasing actions match their attitudes?
Commissioned by the Corn Refiners Association and completed in part by Mintel Consulting and Nielsen, the 2015 Sweetener360 offers an unprecedented look at consumer attitudes, behaviors and values about sweeteners and other ingredients.
In its analysis of more than 15,000 consumers, the Sweetener360 identified six consumer lifestyle segments that account for $54.8 billion in sales across 15 high-volume food and beverage categories.
For a closer look, read the white paper “Simplifying Sweetness” and find out:
Which consumers said they are concerned about sweeteners
How sweetener concerns affect purchase decisions
How consumers feel about GMOs, gluten, sodium and other ingredients
Go beyond the numbers and understand how your consumers feel about sweeteners.
DOWNLOAD THE WHITE PAPER >