Think All Millennials Are Foodies? Think Again.
More than 80 million individuals make up the largest generation of food purchasers in history. Yet, why do so many marketers treat them like a single entity? Based on research from Ipsos and BuzzFeed, GenerationWhy identifies four distinct lifestyle segments of millennial consumers, each with their own distinct food attitudes and social media behavior:
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Some Share More: Social Media Feeds the Need to Connect.
Much more so than older generations, millennials—or some of them—influence others by using social media to share their points of view on food brands and products. In order to make strong, long-lasting connections with millennial consumers, it’s crucial to understand their use of social media.
See who’s sharing what and who’s following who in our Cracking the Code to Millennial Consumers infographic.
The Kid Factor: Millennial Moms and Dads.
With parenthood comes compromise, but that truth applies to each segment of millennial parents differently. See how and why millennial parents make the food and beverage choices they do, and how they differ from their non-parent peers.
Respondents for the quantitative survey phase of the GenerationWhy study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.