millennials

Small segment, might voice of moderation
Source

GenerationWhy is a custom study commissioned by the Corn Refiners Association. Respondents for the quantitative survey phase of the study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.

SEGMENTATION

Think All Millennials Are Foodies? Think Again. 

More than 80 million individuals make up the largest generation of food purchasers in history. Yet, why do so many marketers treat them like a single entity? Based on research from Ipsos and BuzzFeed, GenerationWhy identifies four distinct lifestyle segments of millennial consumers, each with their own distinct food attitudes and social media behavior: 

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CORE RESEARCH

Some Share More: Social Media Feeds the Need to Connect. 

Much more so than older generations, millennials—or some of them—influence others by using social media to share their points of view on food brands and products. In order to make strong, long-lasting connections with millennial consumers, it’s crucial to understand their use of social media.

See who’s sharing what and who’s following who in our Cracking the Code to Millennial Consumers infographic.

CORE RESEARCH

The Kid Factor: Millennial Moms and Dads.

With parenthood comes compromise, but that truth applies to each segment of millennial parents differently. See how and why millennial parents make the food and beverage choices they do, and how they differ from their non-parent peers.

Respondents for the quantitative survey phase of the GenerationWhy study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed. 

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MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

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MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

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Schedule your free GenerationWhy presentation today.

GenerationWhy is an unprecedented consumer research study that analyzes millennials and their attitudes around food and beverage ingredients. GenerationWhy is a custom study commissioned by the Corn Refiners Association. Respondents for the quantitative survey phase of the study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.

WHAT’S THE RIGHT MIX FOR REACHING MILLENNIALS?

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

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    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

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    For answers on the concerns facing your industry, go to the Chain Restaurants page.