80 Million Millennials Bring Great Expectations—and Divergent Attitudes.
See what millennials want from your brand with GenerationWhy, an unprecedented consumer research study from the Corn Refiners Association that dives deeper into millennials’ attitudes and behaviors than any other resource available to food and beverage manufacturers.
The four distinct lifestyle segments that make up millennial consumers
The role that social media influence plays among millennials—and who are the greatest influencers
The two key purchasing factors that span generations
How to reach the right millennials with the right message
MEET THE MILLENNIALS >
Respondents for the quantitative survey phase of the GenerationWhy study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.
ALL U.S. CONSUMERS
Are You Marketing to Buzz or Behavior?
Make sure your sweetener decisions are based on facts, not buzz. With research from Mintel and Nielsen, the 2015 Sweetener360 study examines the significant gap between what consumers say they avoid, and what they actually purchase.
How sweetener concerns actually affect purchasing decisions
Which consumers are most concerned about sweeteners and why
How consumers feel about GMOs, gluten, sodium and other ingredients
VIEW SWEETENER360 FINDINGS >
Answer Consumer Questions with Confidence.
When consumers have questions about high fructose corn syrup, the facts can go a long way toward establishing understanding and strengthening relationships.
ACCESS FACT SHEETS AND SCRIPTS >