Consumer Research

20% fewer millennials say they avoid sweeteners compared to other U.S. consumers
Source

GenerationWhy is a custom study commissioned by the Corn Refiners Association. Respondents for the quantitative survey phase of the study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.

MILLENNIALs

80 Million Millennials Bring Great Expectations—and Divergent Attitudes.

See what millennials want from your brand with GenerationWhy, an unprecedented consumer research study from the Corn Refiners Association that dives deeper into millennials’ attitudes and behaviors than any other resource available to food and beverage manufacturers.

Discover:

  • The four distinct lifestyle segments that make up millennial consumers
  • The role that social media influence plays among millennials—and who are the greatest influencers
  • The two key purchasing factors that span generations
  • How to reach the right millennials with the right message

MEET THE MILLENNIALS >

Respondents for the quantitative survey phase of the GenerationWhy study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.


ALL U.S. CONSUMERS

Are You Marketing to Buzz or Behavior?

Make sure your sweetener decisions are based on facts, not buzz. With research from Mintel and Nielsen, the 2015 Sweetener360 study examines the significant gap between what consumers say they avoid, and what they actually purchase.

See:

  • How sweetener concerns actually affect purchasing decisions
  • Which consumers are most concerned about sweeteners and why
  • How consumers feel about GMOs, gluten, sodium and other ingredients

VIEW SWEETENER360 FINDINGS >


CONSUMER FAQS

Answer Consumer Questions with Confidence. 

When consumers have questions about high fructose corn syrup, the facts can go a long way toward establishing understanding and strengthening relationships. 

ACCESS FACT SHEETS AND SCRIPTS >

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Thank You

Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

Download Infographic

Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

Download PDF

MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

Download Infographic

MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

Download Fact Sheets

MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

Download Fact Sheet

Schedule your free GenerationWhy presentation today.

GenerationWhy is an unprecedented consumer research study that analyzes millennials and their attitudes around food and beverage ingredients. GenerationWhy is a custom study commissioned by the Corn Refiners Association. Respondents for the quantitative survey phase of the study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.

WHAT’S THE RIGHT MIX FOR REACHING MILLENNIALS?

Get answers with a free GenerationWhy presentation. Schedule yours by filling out the form below.

All fields required.

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.