An unprecedented look.
Invaluable insights. Yours free.

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The Sweetener360 is a free customized presentation that brings together quantitative attitudinal research, purchase behavior data and video interviews to create an unprecedented segmentation analysis of more than 10,000 consumers. This exclusive presentation covers nutritive and non-nutritive sweeteners and delivers unique consumer insights down to the category and brand level.

To provide perspective on the data as it relates to leading food and beverage brands, Martin Concannon, founder and managing director, Lafayette Associates, and Sara Martens, vice president, The MSR Group, will lead a 90-minute presentation that will explore the following findings from the Sweetener360, a custom research study commissioned by the Corn Refiners Association and completed in part by Nielsen and Mintel Consulting:

  • Distinct lifestyle segments that reveal how shoppers consume sweeteners
  • Consumer spending habits on sweetened food and beverage products
  • How what consumers say about sweetening ingredients aligns - or not - with their actual behavior

Go beyond the numbers and find out how your consumers feel about sweeteners and why they do with the Sweetener360.

Get your free presentation

To schedule a free Sweetener360 presentation for your brand, please fill out the form below. We respect your privacy.

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Schedule your free presentation

THANK YOU FOR YOUR INTEREST IN THE SWEETENER360!

We will be contacting you soon to schedule your custom Sweetener360 presentation. Please be ready to explain your brand’s heavy user, medium user and light user when contacted, so that we can present you with accurate data about your consumers.

The Sweetener360 is a custom research study commissioned by the Corn Refiners Association and completed in part by Nielsen and Mintel Consulting. The free presentation is sponsored by the Corn Refiners Association. 

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Thank You

Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

Download Fact Sheets

MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

Download Fact Sheet

SCHEDULE YOUR FREE SWEETENER360 PRESENTATION.

Go beyond the numbers and find out how your consumers feel about sweeteners and why they do with the Sweetener360. Covering more than 10,000 consumers, the Sweetener360 brings together Mintel research, Nielsen shopper data and in-depth consumer interviews into one comprehensive view.

SEE EXACTLY WHERE CONSUMERS, SWEETENERS AND YOUR BRAND STAND.

Your custom presentation will deliver unique consumer insights down to the category and brand level. To schedule a free Sweetener360 presentation for your brand, please fill out the form below. We respect your privacy.

All fields required.

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.