Fast Facts

Need answers now? In Fast Facts, you can quickly see how the facts on sweeteners apply to your concern or industry. Select the facts you want to see by topic or industry. You can also find more answers in FAQs.

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5 Facts on the Sweetener360 Consumer Research
  1. Consumer segments buy sweetened F&B products proportionately to their makeup of the general population. Spending does not differ greatly across different lifestyles and sweetener types.
    — Mintel Consulting, 2015
  2. Although millennials are more mindful of their health than any other generation, they actually buy slightly more than their fair share of products sweetened with sugar and HFCS.
    — Mintel Consulting, 2015
  3. Two-thirds of consumers agree that in order to be healthy, moderation is more important than avoiding specific sweeteners.
    — Mintel Consulting, 2015
  4. The most health-conscious consumer segments are also the most likely to stay on top of sweetener news via traditional and social media. However, while media coverage affects attitudes, it doesn’t actually affect purchase behavior.
    — Mintel Consulting, 2015
  5. The updated Sweetener360 is an unprecedented segmentation analysis of more than 15,000 U.S. consumers, accounting for $64.6 billion in sales across 15 high-volume food and beverage categories.
    — Mintel Consulting, 2015
The updated Sweetener360 is a custom research study commissioned by the Corn Refiners Association and completed in part by Nielsen and Mintel Consulting.
Schedule your free, customized Sweetener360 presentation today.
5 Facts on Consumers and HFCS
  1. Nearly 80% of consumers are concerned about total sugars, not a specific type.
    — Mintel Research Consultancy, October 2012
  2. 75% of consumers say they regularly or occasionally read nutrition labels, but fewer than 5% say they read them to avoid HFCS.
    — Mintel Consulting, 2013
  3. Consumers aren't buying products that switch to HFCS-free formulations.
    — The Nielsen Company, September 2012
  4. Fewer than 3% of consumers avoid HFCS in 12 high-volume product categories.
    — Mintel Research Consultancy, October 2012
  5. HFCS represents less than 1% of social media conversations about nutritional ingredients.
    — Radian 6 social media report, September 1, 2011, through August 31, 2012
LEARN MORE ABOUT CONSUMERS AND sweeteners 
5 Facts on the Science of HFCS
  1. HFCS is not a unique cause of obesity and diabetes.
    — Academy of Nutrition & Dietetics, May 2012; American Medical Association, June 2008
  2. HFCS has the same calories as sugar.
    — Academy of Nutrition & Dietetics, May 2012; American Medical Association, June 2008
  3. Sugar and HFCS contain nearly the same one-to-one ratio of two sugars – fructose and glucose.
    — Food and Drug Administration, April 2013; Academy of Nutrition & Dietetics, May 2012; American Medical Association, June 2008
  4. HFCS meets the Food and Drug Administration’s requirements for use of the term ‘natural.’
    — Food and Drug Administration, July 2008
  5. HFCS and sugar are nutritionally equivalent.
    — American Medical Association, June 2008; Academy of Nutrition & Dietetics, May 2012; Center for Science in the Public Interest, March 2010
LEARN MORE ABOUT THE SCIENCE OF HFCS
5 Facts on the Costs and Benefits of HFCS
  1. HFCS adds taste, texture, freshness and sweetness to foods.
    — International Food Information Council, April 2011
  2. Because it is a liquid, HFCS is easier to blend and transport.
    — John S. White, Ph.D., Caloric Sweetener Expert, July 2011
  3. Historically, HFCS long held a competitive price edge over the cost of sugar.
    — LMC International, January 2014
  4. Switching to sugar can increase formulary and equipment costs as well as retail prices.
    — David Guilfoyle, “The True Cost of Switching from HFCS to Sugar,” December 2010; USDA, Beverage Digest, Lafayette Associates Analysis
  5. Nielsen shopper data shows products that switch to HFCS-free formulations have flat or falling sales.
    — The Nielsen Company, September 2012
LEARN MORE ABOUT THE ECONOMICS OF HFCS
5 Facts on HFCS for Food and Beverage Manufacturers
  1. More than 50% of consumers say they avoid sweeteners even though actual purchase data reveals they don’t do what they say.
    — Mintel Consulting, 2013
  2. Fewer than 3% of consumers avoid HFCS in 12 high-volume product categories.
    — Mintel Research Consultancy, October 2012
  3. Companies that have switched to sugar have seen flat or falling market share. 
    — The Nielsen Company, September 2012
  4. HFCS and sugar are nutritionally equivalent.
    — American Medical Association, June 2008; Academy of Nutrition & Dietetics, May 2012; Center for Science in the Public Interest, March 2010
  5. Switching to sugar can increase formulary and equipment costs as well as retail prices.
    — David Guilfoyle, “The True Cost of Switching from HFCS to Sugar,” December 2010; USDA, Beverage Digest, Lafayette Associates Analysis
SEE MORE INFO FOR FOOD AND BEVERAGE
5 Facts on HFCS for Grocery Retailers
  1. Nearly 80% of consumers are concerned about total sugars, not a specific type.
    — Mintel Research Consultancy, October 2012
  2. Fewer than 3% of consumers avoid HFCS in 12 high-volume product categories.
    — Mintel Research Consultancy, October 2012
  3. 75% of consumers say they regularly or occasionally read nutrition labels, but fewer than 5% say they read them to avoid HFCS.
    — Mintel Consulting, 2013
  4. Out of the 20,000 products launched in 2011, only 2% claimed to be HFCS-free.
    — Mintel Research Consultancy, April 2012
  5. Consumers aren't buying products that switch to HFCS-free formulations.
    — The Nielsen Company, September 2012
SEE MORE INFO FOR GROCERS
5 Facts on HFCS for Chain Restaurants
  1. Consumers care more about nutritional information, but they don't change their ordering habits.
    — Family and Casual Dining Survey, NPD Group, July 2012
  2. Calorie content is the #1 nutrition item consumers look for when dining out.
    — Family and Casual Dining Survey, NPD Group, July 2012
  3. Only 4% of consumers specifically visit a restaurant because it has removed HFCS from a menu item.
    — Family and Casual Dining Survey, NPD Group, July 2012
  4. HFCS adds taste, texture, freshness and sweetness to foods. 
    — International Food Information Council, April 2011
  5. HFCS has the same calories as sugar.
    — Academy of Nutrition & Dietetics, May 2012; American Medical Association, June 2008 
SEE MORE INFO FOR CHAIN RESTAURANTS

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MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

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MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

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Schedule your free GenerationWhy presentation today.

GenerationWhy is an unprecedented consumer research study that analyzes millennials and their attitudes around food and beverage ingredients. GenerationWhy is a custom study commissioned by the Corn Refiners Association. Respondents for the quantitative survey phase of the study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.

WHAT’S THE RIGHT MIX FOR REACHING MILLENNIALS?

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.