THE COST OF REFORMULATION

Switching Sweeteners: Higher Production Costs. No Significant Sales Increase

Switching Sweeteners: The Price Can Be Hard to Swallow.

The decision to switch sweeteners is not merely a simple replacement of ingredients. Reformulation is labor intensive and impacts your entire business—from capital expenditures to what’s charged at checkout. It causes everyone—from the C-suite to the production floor—to stop, shift gears and change direction. And it’s costly, down the entire line.

A bakery switching to granulated sugar will experience between a 50 to 85 percent increase in formulary costs.1 And the added expenditures don’t stop with the ingredients. Food and beverage manufacturers will see hefty increases in payroll and equipment purchases, too. For example, a pneumatic system for conveying sugar from storage to the production floor can cost up to $4 million.2 Even a handling system for liquid sugar can cost upwards to $2 million.3

Switching to HFCS-free formulations involves a heavy investment of time and money from nearly every facet of your business. Want a glimpse into what that investment might be? Try the Sweetener Cost Comparison Tool for an up-to-date measure of how the cost of HFCS compares to beet sugar. Bottom line, before you decide to go HFCS-free, do the math. Then ask yourself: Will it all be worth it?

Switching: What’s in the price tag?
Switching from HFCS Price Tag
Source

David Guilfoyle, founder and owner, Half Baked Innovations, “The True Cost of Switching from HFCS to Sugar,” December 2010.

Formulary cost comparisons
HFCS Cost Comparison
Source

David Guilfoyle, founder and owner, Half Baked Innovations, “The True Cost of Switching from HFCS to Sugar,” December 2010.

1. David Guilfoyle, found and owner, Half Baked Innovations, “The True Cost of Switching from HFCS to Sugar,” December 2010.

2. Ibid.

3. Ibid.

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Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

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MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.