ECONOMICS

CONSUMERS ARE BECOMING MORE MINDFUL OF SWEETENERS AND HEALTH, BUT PURCHASE BEHAVIOR ISN’T CHANGING
Source

The Sweetener360 is a custom research study commissioned by the Corn Refiners Association and completed in part by Nielsen and Mintel Consulting.

The Dollars and Sense of HFCS

Why use HFCS? Let’s start with the savings realized every year by food and beverage manufacturers that use HFCS in a wide range of food applications. You can bet those manufacturers are crunching the numbers and weighing the savings against the demands of the marketplace. So, when the latest research confirms the extremely low consumer interest in seeing you switch, where’s the value in making such an expensive move? Throw in the historic swings in prices of sugar and you add even more levels of uncertainty to the equation.

Even beyond cost, the reasons for using HFCS are clear. From breads that are more golden-brown and breakfast bars that are chewier, to creamier yogurts and consistently refreshing drinks, HFCS helps maintain the taste, flavor and texture that consumers have come to demand in a full range of foods. So, while HFCS and sugar have the same number of calories, in terms of finished product, versatility and cost, HFCS simply has no equal.

Want a quick look at how significant the savings might be? Try the Sweetener Cost Comparison Tool for an up-to-date measure of how the cost of HFCS compares to beet sugar.

1. High Fructose Corn Syrup (HFCS) in the U.S. Caloric Sweetener Supply, Ross Korves, June 2011

How do corn sweetener and sugar prices compare?

Monthly Refined Sugar and HFCS Prices

From January 2004 to Present

Source

Sources: U.S. Department of Agriculture, Economic Research Service. Table 5—U.S. wholesale refined beet sugar price, Midwest markets, monthly, quarterly, and by calendar and fiscal year and Table 9—U.S. price for high fructose corn syrup (HFCS), Midwest markets, monthly, quarterly, and by calendar and fiscal year.

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Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

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MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

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MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

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Schedule your free GenerationWhy presentation today.

GenerationWhy is an unprecedented consumer research study that analyzes millennials and their attitudes around food and beverage ingredients. GenerationWhy is a custom study commissioned by the Corn Refiners Association. Respondents for the quantitative survey phase of the study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

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You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.