CASE STUDY: How does sweetener type affect sales in the bread category?
In this case study, we look at how changing sweeteners impacted Sara Lee’s sales.
Download now to learn more about consumer attitudes and factors including:
Sales of white bread in the whole-grain, gluten-free age
How changing sweeteners can lead to a drop in sales, even with additional promotional dollars
Preference of sweetener type vs. preference for lower total sugars
The difference between what consumers say when it comes to high fructose corn syrup (HFCS) vs. actual purchase data
Ninety-six percent of U.S. households purchase bread.* Brand marketers have pointed to consumers’ expressed concerns about sweeteners as a reason to reformulate bread; in particular, removing HFCS in favor of sugar or other sweeteners. Yet the percentage of consumers that avoid HFCS when purchasing bread might surprise you. Complete the form to download this case study now.
*Nielsen Sara Lee Category Data extract, April 2014. Advertising Age, March 15, 2014.