CASE STUDY: Does Sweetener Boost Sales Performance in Sports Drinks?
Does the type of sweetener in sports drinks drive sales? In this case study, you’ll learn how Pepsi switched its sports-drink brands Gatorade and G2 from high fructose corn syrup (HFCS) to sugar, and what effect, if any, the switch had on sales. Details in the case study are noted below:
What factors happening concurrently with the switch affected Gatorade and G2 sales, and how
How consumers’ concern for added sugar in general, and not the type of sweetener, affected sales
How Gatorade’s main competitor, Powerade, stuck to HFCS as its primary sweetener, and how it paid off, despite perceived consumer concerns
Explore the difference between functional benefits to consumers and customers’ perceptions of healthfulness, and which really affects sales of sports drinks. Complete the form and download this case study now.