Capri Sun: Does The Choice of Sweetener Affect Product Sales?

CASE STUDY: How does sweetener type affect drink sales?

In this case study, we look at how changing sweeteners impacted Capri Sun drink sales.

Download now to learn more about consumer attitudes and the following factors:

  • How seasonality affects sales vs. sweetener choice
  • The cost associated with reformulation compared to its benefits
  • The difference between what consumers say when it comes to high fructose corn syrup (HFCS) vs. actual purchase data
  • How total sugars affected consumer behavior more than type of sweetener

Drink manufacturers and marketers alike are concerned whether their choice of sweetener—sugar or HFCS—affects product sales. More important, will switching from one sweetener to another have an effect on sales of an already popular drink brand?

This case study explores the journey of one brand switching from HFCS to sugar and back again, and the costs and benefits associated with the moves. Complete the form to download this case study now.

Capri Sun: Does The Choice of Sweetener Affect Product Sales?

Get your copy

All fields required

Download Now We respect your privacy

Thank You

Your free copy of “Capri Sun: Does the Choice of Sweetener Affect Product Sales? ” is ready for downloading.

Download Case Study

Need help? Contact us

Capri Sun: Does The Choice of Sweetener Affect Product Sales?

Newsletter Signup

Stay up on the latest sweetener developments with our free monthly newsletter. To sign up, fill out the information below. All fields required.

Sign up

Thank You

Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

Download Infographic

Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

Download PDF

MINTEL STUDY:
CONSUMERS ARE CHOOSING F&B BRANDS BASED ON TOTAL SUGARS

Download Infographic

MINTEL STUDY:
ACROSS BRANDS, CONSUMERS AVOID TOTAL SUGARS MORE THAN SPECIFIC TYPES

Download Fact Sheets

MINTEL STUDY:
More Grocery Shoppers Concerned About Added Sugar Than HFCS

Download Fact Sheet

Schedule your free GenerationWhy presentation today.

GenerationWhy is an unprecedented consumer research study that analyzes millennials and their attitudes around food and beverage ingredients. GenerationWhy is a custom study commissioned by the Corn Refiners Association. Respondents for the quantitative survey phase of the study were provided by Ipsos. Millennial participants in the qualitative phase were sourced through BuzzFeed.

WHAT’S THE RIGHT MIX FOR REACHING MILLENNIALS?

Get answers with a free GenerationWhy presentation. Schedule yours by filling out the form below.

All fields required.

Schedule Now

Thank You

Thank you for your interest. We will be in touch with you shortly.

Close form

Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Food & Beverage Manufacturers

    Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Grocery Retailers

    Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Chain Restaurants

    Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.